As a seller should I name my price? The market sets price, but there's a range of price possibilities. Best results always come the highest number of the right type of buyers seeing your home, connecting with it and wanting to buy it. The market will have a price range for your home - and your approach and who you work with will have a significant bearing on what you can achieve. ‘No-price marketing' focuses on meeting the right buyer's needs, on features and benefits of your property, on out-promoting your competition, and getting the widest number of potential buyers to view, and multiple interest.

Pricing sells on a price - how realistic and attractive the number is perceived to be by buyers will determine if they view your home (and how many potential buyers view your home). Which one works best? Opportunities for a top price are always greater with well executed ‘no-price' marketing. Harcourts offers every type of sale method. For advice on which method is best to use in different property, selling and market situations, give us a call (027 518 0008).

Leonie Snook and Steve Welsby, Top Real Estate Agents, Wellington 2012